Strategist

Gorilla 76 is hiring! We're looking for a full-time Strategist.In this role, you'll be responsible for developing modern marketing programs that deliver meaningful business outcomes for our clients in the B2B manufacturing space. Candidates must be based in the U.S.Core ValuesResultsImprovementRelationshipsKindnessInclusivityStrategistStrategist - Saint Louis (Remote)Gorilla 76 is looking for a full-time strategist. As part of the strategy department, you’ll be responsible for developing modern marketing programs that deliver meaningful business outcomes for our clients in the B2B manufacturing space. Candidates must be based in the U.S.Your key accountabilities will include:PositioningStrategic direction of accountsPlatform proficiencyMeasurement and reportingYour RoleThis position focuses on generating marketing-sourced pipeline revenue for our clients.You’ll need to be able to shift from high-level consulting while leading client-facing workshops and meetings, to tactical execution when setting up paid social and search campaigns or diving deep into reporting to let data guide your decision-making. Throughout it all, it’s important to never lose sight of marketing fundamentals.Internally, you’re the embodiment of our Results core value. You guide and lead the team in activities that will help our clients achieve their revenue goals.What that looks likeKnowing your client’s business and goals deeply so you can build the best marketing strategy for their needs; this means always looking for growth opportunities and switching gears when our original strategy isn't producing expected resultsProviding guidance and feedback to creative teams that results in ads, landing pages and experiences that drive conversions and pipeline revenueAnalyzing data, identifying insights that shape creative and strategic decisions, and reporting those insights clearly to clientsSeamlessly shifting from strategic (e.g., consulting in workshops) to tactical (e.g., setting up campaigns) thinkingReading frequently — marketing books, platform updates and other sources — to continually improve your knowledgeSeeking smart solutions to the inevitable roadblocks in any marketing programConstantly challenging the team to think strategically with a focus on outcomes: What’s the best path to help our clients hit their revenue goals?Owning communication with your clients and keeping them on track to reach their goalsSome travel is possibleWithin the strategy department, you’ll work closely with the strategy director and senior strategists to build and refine our demand generation playbook. You’ll also work to resolve issues, define processes and better your teammates.Department ResponsibilitiesMeeting weekly as a department to identify and work through issuesDiving into professional development opportunitiesSharing wins and challenges with the teamOwning responsibilities for the departmentTaking on additional duties as neededPutting your role into perspectiveWithin three months you’llFinish onboarding and trainingLearn how to use our tech stackUnderstand our campaign methodologyMeet with all department directorsLead approximately four clientsAttend monthly State of Gorilla meetingsGain an understanding of Gorilla’s workflowSet professional and personal goals for the rest of the yearWithin six months you’llOwn a full portfolio of client workEarn the trust of your team as a leader on your accountsSupport strategic plan development to retain clientsBuild strong relationships with your clients and teammatesFeel confident in your role and your workWithin one year you’llBe an expert in your roleDesired QualificationsAt least two years of experience in a strategic marketing roleExperience running demand generation campaigns and working in marketing CRMsKnowledge of how to develop full-scale marketing programs using digital channels — and an openness to testing new tools (including AI) to improve performanceConfidence collaborating with C-level executives to understand the business, develop strategy, solve problems and show resultsTenacity and the ability to have tough conversations with clients and teammatesExcellent…