Strategist, Digital Advertising

We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. The role of a Digital Advertising Specialist is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The Digital Advertising Specialist is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings. • Analyzing data and acting upon it to improve account performance • Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms • Changes to abide by client requests/needs/new services • Updates to campaigns from global account analysis • Cross team and client collaboration, including but not limited to: • Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making • Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution • Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal • Act as a reliable training resource to other team members, including, but not limited to: • Facilitate development of newer team members • Act as both a reliable contributor and leader, understanding when it's time to support and when it's time to facilitate. Qualifications • Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word • Must be proficient in spelling and grammar utilization • A strong mathematical background is strongly preferred • Must be comfortable working with large data sets • A keen attention to detail is strongly preferred • Ability to speak up/callout issues when they arise is strongly preferred • Ability to present reports/findings to clients is strongly preferred • Self-starter and proactive approach to their responsibilities is highly preferred

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