Strategist, Performance Marketing

Champion a performance thinking through the organization to establish a centralized hub experience within the agency and then deploy precise, coordinated and measurable engagement strategies that deliver the right message, to the right person through the right channel. Help understand what makes the audience tick and what makes a dent in the universe in terms of performance. Work in matrix with the larger strategy team as well as the dedicated performance marketing team. Main responsibilities: • Continuously develop performance strategy approaches by developing processes, establishing tools, and creating communication plans that drive clarity and alignment across the organization • Streamline the process of capturing, evaluating and prioritizing new ideas against existing, in-market digital and social campaigns • Drive scale and efficiency by establishing and evolving performance marketing plans that outline the approach to deploy performance work that deliver desired results • Ensure campaign effectiveness by identifying measurable and relevant success metrics, and delivering them through clear and consistent reporting. • Partner with Marketing Science and various data teams to create analysis beyond reporting.