Strategy Director

Who is Brownstein Group? What we’re known for… • Guide informed decision-making through primary and secondary research, social listening, primary observation and competitive analysis • Serve as the “living brief” within the agency team, with a sharp understanding of consumer audiences and the role our clients’ brands play in their lives • Provide thought leadership on our clients’ businesses, categories and consumer targets and apply best practices to elevate the standards against which we measure success • Bring firepower to our new business development via compelling pitch strategies, emotionally-based storytelling and presentations • Be proactive about identifying growth opportunities for clients and the agency overall • Maintain the agency’s core values and professional standards, bringing a positive contribution to our agency’s culture • 8-15 years of experience in advertising, marketing insight and/or brand strategy • Strong understanding of consumer behavior, market trends, media and digital marketing ecosystems and knowledge of the tools and platforms needed to navigate them • In-depth understanding of how to develop and apply primary research such as consumer insight surveys and creative concept testing • Proficiency in delineating facts from observations and insights to help teams apply truths to imagine what could be • Skill in setting goals and executing measurement plans to assess the effectiveness of marketing campaigns and brand health • Ability to help scope, shape, resource, and price projects profitably • Collaborative workstyle, with a willingness to move seamlessly between leading the conversation and rolling up your sleeves to work alongside agency team members • Strong writing skills and detail orientation • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein’s success as well.