Strategy & Insights Manager (Influencer Marketing)

****About The Shelf****

The Shelf is a fast-growing influencer marketing agency that blends ****data science with creativity**** to deliver standout campaigns. We work with top brands and platforms to craft strategies that are ****performance-first**** and ****culturally relevant****.

Everyone claims to be data-backed. We ****prove it****:

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by ****5x in conversions****
📺 TikTok verified that our campaigns perform ****500x above their ad benchmarks in watch time****
🥈 One of our TikTok ads ranked ****#2 globally**** for an entire month

But what really sets us apart? Our ****people-first culture****. We actively ****discourage burnout****, uphold a ****true 40-hour workweek****, and invest deeply in our team’s wellbeing and growth.

💼 100% covered healthcare
🏖️ Flexible PTO
🎉 Company holidays that actually get honored
✈️ In-person off-sites in Atlanta to foster real connection

****About the role****

* We’re hiring a ****Strategy Manager**** to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

****What you'll do****

🔍 ****Market Intelligence Support****

* Research platforms, brands, and verticals
* Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
* Identify algorithm-centric cultural trends shaping content and influencer strategy

📊 ****Strategy Support****

* Build data-rich decks for pitches and campaigns
* Translate data into compelling narratives
* Source high-quality, relevant creators within the social landscape
* Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
* Align creator ecosystems and platform behaviors with campaign goals
* Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
* Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖 ****AI & Content Intelligence****

* Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
* Support initiatives around trendspotting and creator discovery using AI

🤝 ****Cross-Functional Collaboration****

Work closely with multiple teams to deliver strategic impact across the business:

* ****Creative:**** Support ongoing client renewals with trend and creator insight
* ****New Business:**** Contribute to RFPs with standout strategy and creator POVs
* ****Marketing:**** Provide strategic input and support for agency webinars and thought leadership content
****Product:**** Partner with internal stakeholders on evolving agency tech and UI needs
* ****Agency-Wide****: Support case study upkeep to ensure best-in-class examples of our work are captured and published

****Qualifications****

✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
✍️ A strong writer and storyteller who brings clarity to complexity
🧠 Curious, proactive, and scrappy—you love turning noise into signal
📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
📊 Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
🏢 Bonus: Experience at a startup, creative agency, or marketing-tech company

🎨 Major Bonus: Strong visual design skills

****Why You’ll Love It Here****

We’re building something meaningful and sustainable—without burning people out. We care about ****impact****, ****balance****, and ****raising the bar**** in our industry.