The main function of a Strategy & Program Marketing Manager is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. • Measure the effectiveness of marketing, advertising, and communications programs and strategies. • Knowledge of principles and methods for showing, promoting, and selling products or services.
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