Supervisor, Ad Technology

Tombras is a full-service, national advertising agency with a digital mindset, seeking a Supervisor, Ad Technology. The role involves leading consumer insights and audience intelligence efforts, transforming data into actionable research, and collaborating with various teams to inform campaign strategies. Responsibilities • Audience segmentation & insights: Build, analyze, and refine audience segments using Zeta and Attain data; translate findings into strategic recommendations for media and creative teams • Consumer behavior research: Investigate purchase patterns, media consumption habits, and lifestyle behaviors to uncover opportunities for client brands • Competitive & category intelligence: Research competitor positioning, market trends, and category dynamics; synthesize findings into clear, actionable briefs • Persona development: Create detailed consumer personas that inform creative direction, messaging strategy, and media targeting • Client presentations & storytelling: Present research findings directly to clients; craft compelling narratives that connect data to business outcomes • Cross-functional collaboration: Partner with Media, Strategy, Creative, and Analytics to embed audience insights into campaign planning and execution • Team leadership: Mentor and develop 1–2 analysts; set research priorities, review deliverables, and maintain quality standards • New business support: Contribute audience insights and research to RFPs and pitch presentations; help differentiate Tombras in competitive reviews Skills • 4–6 years in Ad Technologies, consumer insights, or related roles within an agency, ad-tech company, or brand • Strong analytical mindset with the ability to synthesize large datasets into clear, actionable insights • Excellent presentation and storytelling skills—comfortable presenting to clients and internal stakeholders • Working knowledge of data visualization tools (e.g., Looker, Tableau, or similar dashboards) • Familiarity with audience data platforms (e.g., Zeta, Attain, LiveRamp, or similar identity/data providers) • Understanding of the digital advertising ecosystem—audience targeting, media planning, and measurement basics • Curiosity-driven approach with a passion for understanding consumer behavior and market dynamics • Experience leading or mentoring junior team members Benefits • Unlimited PTO • Generous parental leave for primary and non-primary caregivers • Medical (PPO or High Deductible option) for employee + dependents • 401(k) Participation • Employer-paid Dental & Vision

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