Oct. 5, 2025

SVP, H&W Marketing – Lifecycle Leader

Synchrony Canton, Ohio

Reporting directly to the Chief Marketing Officer, this role will be pivotal in defining the vision for our Lifecycle marketing resources and technology stack, implementing strategic planning processes, elevating insights and analytics, and streamlining marketing functions to align seamlessly with our overarching business objectives. • Ensure marketing technology tools support complex marketing budget management, reporting, and analysis in a way that integrates with enterprise finance requirements. •  Talent Management: Lead Marketing’s Learning Agenda • Lead and manage the marketing team’s learning agenda for upskilling on martech, such as GenAI usage, and soft skills, such as strategic thinking. •  Resource Management: Scale Marketing’s Resources and Agency Roster • Effective management of Lifecycle marketing’s resources, including internal centers of excellence services, external vendors, suppliers, and the agency roster. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job.

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