SVP Marketing

The SVP Marketing has responsibility for driving UTI’s student recruitment efforts through direct response media channels of television, radio, magazine, direct mail, local events and other traditional channels to build a world-class brand through marketing and advertising communications efforts, while maintaining strong leadership, vision, and hands on delivery of marketing excellence. • Designs, develops, and executes UTI’s marketing strategy and integrated marketing programs for all product lines across multiple customer segments, specialized channels, and UTI’s national footprint of campus locations • Ensures strategic initiatives and related budgets achieve and/or exceed UTI’s stated business objectives and enhance the UTI brand; meets or exceeds key performance metrics related to NTE. • Partners with the CMO to create and build a differentiated brand, raise visibility in the market for UTI’s services, leverages existing partnerships, and drives breakthrough marketing communications for the business that targets existing and prospective students and the broad target market of automotive, diesel, collision repair, motorcycle, and marine industries. Education / Experience • BA/BS in Marketing, Business or related field required. • Experience optimizing a direct response marketing program and marketing strategies is required.