The SVP, Marketing is a pivotal role within Rhinebeck Bank, responsible for the comprehensive implementation and execution of the bank's marketing strategy. In addition to strategic planning, the SVP will manage the marketing department's budget, oversee vendor contracts, and monitor all marketing campaigns, making improvements as necessary. The SVP will participate in quarterly and annual planning sessions to align the bank's objectives with marketing efforts. The position requires management of the marketing team, overseeing marketing tasks for retail, residential, indirect, and commercial lending teams, and handling the marketing aspects of the Annual Report. Collaboration with retail teams to enhance customer experience and manage digital signage is also a key responsibility.
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