SVP, Marketing, Brand & Communications

Job Type

Full-time

Description

SVP, Marketing, Brand & Communications

This person could work out of our Carmel, IN, Lafayette, IN, or Kokomo, IN locations

$90,000-$125,000/year - additional compensation may be considered based on candidate's background and skillset

Position Summary

The SVP, Marketing, Brand & Communications is responsible for the strategic leadership, direction, and execution oversight of the Bank's brand, marketing, public relations, communications, customer experience, and reputation management initiatives.

This Director serves as the enterprise leader responsible for ensuring that all customer-facing messaging, branding, marketing campaigns, public relations efforts, digital marketing initiatives, community engagement strategies, and customer experience programs are aligned with the Bank's strategic growth goals.

The position provides leadership and accountability for the Marketing and Communications teams, develops integrated growth strategies, oversees external agency relationships, and ensures a consistent and compelling brand experience across all delivery channels.

Key Responsibilities

Strategic Leadership
Develop and execute a comprehensive enterprise brand, marketing, communications, and customer experience strategyAlign marketing and communications initiatives with the Bank's strategic plan and growth objectivesServe as a strategic advisor to executive leadership on brand positioning, reputation management, customer engagement, and market opportunitiesLead annual planning processes for marketing, communications, and brand initiativesLead and oversee the planning, coordination, and on-site execution of corporate events, including employee engagement initiatives, customer-facing events, seminars, and other strategic organizational programs.
Brand Management
Maintain and strengthen the Bank's brand identity and market positioningEnsure consistency of messaging and visual standards across all channelsGuide long-term brand strategy and competitive differentiationOversee management of subsidiary, product, and community-based brand initiatives
Marketing Leadership
Provide oversight of all advertising, campaign development, lead generation, and customer acquisition activitiesDirect integrated marketing efforts supporting retail banking, mortgage, treasury management, wealth management, agricultural and commercial banking initiativesEstablish measurable marketing performance indicators and reporting standardsEnsure effective allocation of marketing resources and budgets
Communications & Public Relations
Oversee media relations, public relations strategy, crisis communications, executive communications, and corporate messagingGuide the development of communication plans that strengthen public awareness and community engagementEnsure consistency between marketing initiatives and public communicationsSupport executive leadership during significant events, crises, and high-profile public engagements
Customer Experience Leadership
Lead efforts to improve customer satisfaction, customer loyalty, and overall customer experienceAdvocate for customer-centric decision making throughout the organizationPartner with Retail, Operations, Digital Banking, and Lending teams to identify opportunities to enhance customer journeysUtilize customer feedback and market intelligence to improve service delivery and customer retention
Growth & Analytics
Establish measurable goals related to household growth, deposit acquisition, loan production support, brand awareness, and customer engagementMonitor and report key performance indicators to executive leadershipLeverage analytics, market research, and customer insights to drive strategic decisionsEvaluate marketing effectiveness, ROI, and campaign performance
Leadership & Team Development
Directly supervise the Director of Marketing and Director of PR & Strategic CommunicationsBuild a high-performing culture focused on accountability, collaboration, innovation, and resultsEstablish priorities and ensure alignment across marketing and communications functionsMentor and develop future leaders within the department
Vendor & Agency Management
Serve as sponsor for marketing, advertising, media, research, digital, and creative agency relationshipsNegotiate and oversee strategic vendor partnershipsEnsure agency performance aligns with business objectives and budget expectations
* The company reserves the right to modify duties and responsibilities over time as needed.

Requirements

Minimum Qualifications
Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field requiredDemonstrated success leading and developing high-performing teamsMinimum of three years of executive or senior leadership experienceStrong analytical skills with the ability to assess market trends and opportunitiesProven track record of developing and executing successful marketing strategies that drive business growth
Preferred Qualifications
Master's degree (MBA preferred) in Marketing, Communications, Business, or related field10+ years of progressive marketing and communications leadership experience, including executive-level responsibilitiesFinancial services or banking industry experienceProven success driving growth through integrated marketing, branding, and communications strategiesExperience leading high-performing teams and managing agency/vendor partnershipsStrong expertise in digital marketing, analytics, and customer acquisition strategiesExperience in reputation management, public relations, and executive communications
Skills
Strong organizational and time management skillsExpertise in marketing analytics, digital marketing, and campaign performance measurementProficiency with CRM, marketing automation, and customer engagement platformsStrong knowledge of SEO, SEM, paid media, social media, and digital acquisition strategiesAbility to analyze complex data sets and translate insights into actionable growth strategiesExperience with market research, customer segmentation, and competitive analysis toolsProficiency in budget management, forecasting, and marketing ROI evaluationAdvanced skills in Microsoft Office Suite, particularly Excel and PowerPoint, for executive-level reporting and presentationsFamiliarity with AI-driven marketing technologies, reputation management platforms, and emerging marketing trends
Work Environment
Primarily office or branch-based environment with standard business hours. Travel to other branch locations and community events will be required (events may take place in the evenings or on the weekends)Daily extended use of banking software, secure digital platforms, and standard office equipmentRepetitive hand and arm movementsAbility to sit or stand for extended periods of timeAbility to lift up to 25 pounds as needed
Benefits Overview:

At First Farmers Bank & Trust, we offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

Health & Wellness
Medical Insurance (eligible on date of hire) with options for High Deductible Health Plan (HDHP) and Co-Pay PlanVision CoverageDental CoveragePrescription PlanWellness Incentive - earn up to $25 per pay period toward premium reduction
Financial Security
Life & Accidental Death & Dismemberment Insurance - 100% employer-paidShort & Long-Term Disability Insurance - 100% employer-paid401(k) PlanProfit Sharing Stock OptionHealth Savings Account (HSA) contributions for HDHP participants
Paid Time Off
Vacation timeSick TimePersonal Day11 Paid HolidaysPaid Bereavement
Additional Benefits
Paid time to volunteer (when representing FFBT and supervisor approved)Voluntary Donated PTO ProgramEmployee Assistance ProgramTravel Assistance ProgramEducational Assistance ProgramCorporate DiscountsEmployee Referral ProgramStock Purchase Loan OptionRetirement Plan CounselingWellness ProgramGym ReimbursementEmployee Quarterly Recognition ProgramAFLAC supplemental benefitsCincinnati Life supplemental coverageFamily Medical LeavePaid Bereavement LeaveMaternity Leave Policy

Salary Description

$90,000-$125,000