SVP, Marketing & Entertainment

Positioned on the 50-yard line of the Strip, the resort will feature a nearly 700 ft. guitar-shaped hotel that will change the Las Vegas skyline. The SVP Marketing & Entertainment at Hard Rock Hotel and Casino Las Vegas, under the direction of the President, serves as the senior executive leader responsible for overseeing all Marketing, Advertising, Communications, Digital, Database Marketing, and the Entertainment division. Provide very high‑level strategic oversight of all marketing, advertising, brand communications, digital strategy, database marketing, entertainment programming, and related revenue‑driving areas.Develop and implement a comprehensive, enterprise‑wide marketing and entertainment strategy that aligns with business objectives and long-term growth.Lead cross-functional collaboration to define target audiences and translate insights into compelling, multi-channel marketing and entertainment campaigns.Optimize resource utilization—budget, personnel, technology, and external partners—to maximize impact and operational efficiency across all divisions.Oversee the development and execution of digital marketing initiatives including SEO, SEM, social media, email, CRM, database segmentation, and digital content strategy.Drive strategic integration between marketing and entertainment to enhance guest experience, brand loyalty, and on-property revenue.Leverage market research, consumer data, and competitive intelligence to guide strategic decisions and identify new opportunities.Manage and strategically allocate division budgets while monitoring performance and return on investment across all marketing and entertainment initiatives.Steer the evolution of brand positioning, messaging, and creative assets to ensure consistency and strength across every touchpoint.Recruit, mentor, and develop a high-performing team of marketing, digital, communications, and entertainment professionals.Represent the organization as a senior brand ambassador, ensuring alignment with corporate values, mission, and guest experience standards. Skill in developing and driving inclusive marketing strategies that align with business aims.Skilled at analyzing market research data to identify customer insights, market trends, and competitor activities.High proficiency in brand management and digital marketing.Outstanding leadership and team development abilities.Strong problem-solving and decision-making skills. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).