SVP, Media Planning Director

Overall ObjectiveThe SVP, Media Planning Director manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP, Media Planning Director is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams, Automotive Clients. ResponsibilitiesDirect the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Automotive Clients.1) National and local broadcast television in traditional and direct response formats2) National, Local and Unwired use of cable television3) National or Local radio4) Paid Digital, Mobile, Social Media Strategies5) Outdoor advertising6) National and Local newspaper and magazine (offline and online)7... Couponing via FSI, shared and direct mail alternatives8) Local events ideation and implementation, i.e., local guerilla marketingWork as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectivesImpeccable ability to create and present full media presentations to clientsManage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clientsDeliver concise, informative and convincing presentations to Agency and client Senior and Executive management.Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.Manage the traditional media campaign process for assigned clients in tandem with the Interactive media teamWork with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analysesPrepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outletsManage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)Develop POVs as needed in response to client needs or requestsReview decks and plans from other planning staff to be “client ready”