• Define audience strategy and content strategy for such audiences, working closely with the research and creative team. • Lead the development of integrated media frameworks across paid digital, linear, social, programmatic, and emerging platforms. • Collaborate with analysts and performance leads to extract insights from campaign data and translate them into strategic recommendations. • Ensure all media strategies are tied to business KPIs and are measurable, testable, and scalable. Personal Attributes: • Live our values: Celebration Inspires Excellence - Honor is for Everyone - Integrity Always Wins - Love is Our Only Rule - Disruption is a Good Thing • Strong organizational, communication, time management, and problem-solving skills • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment • Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities • Strong interpersonal skills and the ability to get along with teammates • You will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the norm • You will have a passion for what you do
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