SVP, Performance Marketing

Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home Client Leadership & Commercial Growth • Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targets • Build senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendor • Lead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven services • Identify and unlock growth opportunities across the broader holding company's capabilities (brand, creative, analytics, CRM) Performance Strategy (Ecommerce & Lead Gen Focus) • Architect and oversee full-funnel, audience-led strategies tailored to: • Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals) • Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment) • Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growth • Push beyond platform defaults, developing differentiated approaches to audience strategy, creative, and bidding • Serve as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateaus • Develop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studies Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • 8+ years of experience in performance marketing, with leadership roles in an agency environment • Proven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimization • Deep expertise across paid media platforms, analytics, and marketing technology • Mastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale) • Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscape • Femonstrated ability to manage high-growth client portfolios and drive measurable business outcomes • Strong track record in new business, client growth, and senior stakeholder management • Experience operating within or alongside integrated media organizations or holding companies preferred • Exceptional leadership, strategic thinking, and communication skills