SVP, Performance Marketing

You will own a portfolio of ecommerce and lead generation clients, driving measurable growth through full-funnel strategy, advanced platform execution, and a relentless focus on efficiency (ROAS, CPA, LTV). Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct accountability to revenue, CAC/CPA, and ROAS targetsBuild senior-level client relationships, positioning the agency as a strategic growth partner, not just an executional vendorLead new business pitches, RFP responses, and organic account growth, with a focus on expanding performance-driven servicesIdentify and unlock growth opportunities across the broader holding company's capabilities (brand, creative, analytics, CRM)Performance Strategy (Ecommerce & Lead Gen Focus) Architect and oversee full-funnel, audience-led strategies tailored to:Ecommerce (feed-driven media, conversion rate optimization, LTV optimization, retention signals)Lead Generation (funnel optimization, lead quality, offline conversion tracking, sales alignment)Ensure seamless integration between upper-funnel investment and lower-funnel efficiency, driving scalable, sustainable growthPush beyond platform defaults, developing differentiated approaches to audience strategy, creative, and biddingServe as the ultimate technical escalation point for the agency, conducting rigorous audits on high-stakes accounts to identify and resolve performance plateausDevelop proprietary testing frameworks that push beyond standard A/B testing into sophisticated incrementality and lift studiesChannel & Platform Leadership Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 8+ years of experience in performance marketing, with leadership roles in an agency environmentProven success scaling ecommerce and/or lead generation businesses through paid media and conversion optimizationDeep expertise across paid media platforms, analytics, and marketing technologyMastery of advanced scripts, API integrations for automated bidding, and sophisticated CRM-to-platform data loops (e.g., Salesforce, HubSpot, and Offline Conversion Tracking at scale)Proven ability to troubleshoot complex tracking and attribution discrepancies in a post-cookie landscapeFemonstrated ability to manage high-growth client portfolios and drive measurable business outcomesStrong track record in new business, client growth, and senior stakeholder managementExperience operating within or alongside integrated media organizations or holding companies preferredExceptional leadership, strategic thinking, and communication skillsTotal Perks Package