SVP, Performance Marketing

Open position in Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO; Hybrid work schedule; 2 days in the office, 3 days working from home

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Opportunity

Swell Media is looking for a rare type of performance marketer.

Someone who doesn’t need platform reps to tell them what to do.

Someone who understands not just what to do inside Google Ads and Meta, but why it works, when it works, and how to adapt when it doesn’t.

The person we’re looking for has likely spent years deep in the trenches scaling ecommerce brands, lead generation businesses, and B2B companies. You’ve managed accounts where millions of dollars are on the line. You’ve seen algorithms change, attribution break, and competitors flood auctions, and you’ve figured out how to win anyway.

You’re equal parts strategist, operator, and teacher.

People come to you when accounts plateau.

Clients trust you when growth gets difficult.

Teams follow you because you’ve actually done the work.

This isn’t a “manage from a distance” leadership role.

You’ll lead the agency’s most important relationships, mentor the next generation of performance marketers, and remain deeply involved in solving the hardest growth challenges our clients face.

Essential Duties And Responsibilities (Other Duties May Be Assigned)

Product & Process Leadership

You’ll Oversee Strategy Across Complex

Ecommerce brandsLead generation businessesB2B organizationsMulti-location companiesHigh-growth challengers

You’ll Be Accountable For

Revenue growthCAC and CPA efficiencyLTV optimizationPipeline generationIncremental growth

Platform Expertise

You Should Possess Deep Expertise In

Paid Search

Google SearchShoppingPerformance MaxYouTubeMerchant Center

Paid Social

MetaLinkedInTikTok

You Understand

Account architectureBidding systemsAudience strategyCreative iteration frameworksFeed optimizationFirst-party data signalsOffline conversion trackingAttribution challengesScaling strategies

Measurement & Data

You know how to connect media to business outcomes.

Experience With

GA4Google Tag ManagerCRM integrationsShopifyHubSpot and SalesforceOffline conversionsRevenue attributionPipeline reportingIncrementality testing

Technical Problem Solving

You are the escalation point.When performance stalls, tracking breaks, or attribution gets messy, you’re the person that can diagnose the issue and build a path forward.You don’t accept “the platform changed” as an explanation.

Leadership

You’ll lead a team of high-performing specialists and managers while building systems, playbooks, and training that elevate everyone around you.We’re looking for a player-coach.Someone who still loves opening accounts.Someone who enjoys audits.Someone who gets excited about testing.Someone who can teach.

What Success Looks Like

Clients grow faster because of your work.Teams become stronger because of your leadership.Problems get solved instead of explained away.The agency develops a reputation for doing what others can’t.

Who Thrives Here

Curious operators.Builders.Challengers.People who question “best practices.”Marketers who care more about outcomes than opinions.People who still love the craft.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

10+ years in performance marketing, preferably in agencies.Extensive experience across both paid search and paid social.Proven success scaling ecommerce, lead generation, and/or B2B businesses.Deep understanding of attribution, measurement, and first-party data.Experience managing sophisticated clients with meaningful media budgets.Strong leadership skills with a willingness to remain hands-on.

Bonus Points

Experience with scripts, APIs, or automation.Feed optimization experience.Incrementality and lift testing experience.Experience scaling businesses beyond platform-reported ROAS.Strong opinions backed by data.

Total Perks Package

The chance to be a part of a growing company and the next success storyAmazing opportunities for career developmentRecognition programsEmployee referral bonusHybrid work schedule; 2 days in the office, 3 days working from homeFun and collaborative work environmentCasual dress codeInsurance Coverage (medical, dental, vision, life, and disability)401(k) retirement plan, with employer 4% matchWork/life benefits, including mental health and wellbeing supportFlexible Time Off PolicyPaid holidays, including agency soft closing Christmas Eve-New Year's DayPaid leave options, including sick leave, medical leave for self and family, and parental leave

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