Oct. 28, 2024

SVP Product, Ad Effectiveness

Dynata Los Angeles, California

The successful candidate will have demonstrated excellence in Product Management and Strategic thinking and must have strong commercial, communication and technical skills in addition to being adept at solution innovation and understanding of our customer base and wider industry. • Build a world class product function for Ad Effectiveness and Connected Data capabilities • In collaboration with the marketing team own the communication of the product strategy. • Drive consent and PII strategy, in particular for consent outside of the US for legal purposes • In collaboration with sales leads own business cases, competitive benchmarking, opportunity sizing & user group/advisory board management • Own pricing & PLI's for products in collaboration with finance, support product target creation with finance. • Lead effective glide path strategy for moving key product capabilities into our new platform infrastructure, Own the tech relationship for the business • Drive product innovation and own how new technical capabilities including AI can be used within products • Align with marketing on external positioning of the product capabilities, create compelling reasons for why customer should want to use our new capabilities • With the Design and Customer experience leads harmonize and drive new simplified product onboarding. • Superior strategic thinker with strong commercial acumen • Strong experience of US market, having spent time working in the region • Excellent executive presence • Strong expertise and workflow understanding of the advertising and media industry • Demonstrated expertise in product management, creating effective customer centric solutions • Good experience of Data solution capabilities and technology • Understanding of relevant legal regulations for Data • Very strong communication and leadership skills • Very comfortable at being a single contributor as well as managing direct teams and virtual teams.

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