June 22, 2025

SVP Product, Ad Effectiveness

Dynata Hartford, Connecticut

Reporting to the EVP of Product, this position is responsible for driving the product strategy & positioning for the Ad Effectiveness and Connected Data capabilities. Build a world class product function for Ad Effectiveness and Connected Data capabilities In collaboration with the marketing team own the communication of the product strategy. Drive consent and PII strategy, in particular for consent outside of the US for legal purposes In collaboration with sales leads own business cases, competitive benchmarking, opportunity sizing & user group / advisory board management Own pricing & PLI’s for products in collaboration with finance, support product target creation with finance. Lead effective glide path strategy for moving key product capabilities into our new platform infrastructure, Own the tech relationship for the business Drive product innovation and own how new technical capabilities including AI can be used within products Align with marketing on external positioning of the product capabilities, create compelling reasons for why customer should want to use our new capabilities With the Design and Customer experience leads harmonize and drive new simplified product onboarding. Superior strategic thinker with strong commercial acumen Strong experience of US market, having spent time working in the region Strong expertise and workflow understanding of the advertising and media industry Demonstrated expertise in product management, creating effective customer centric solutions Good experience of Data solution capabilities and technology Understanding of relevant legal regulations for Data Very strong communication and leadership skills Very comfortable at being a single contributor as well as managing direct teams and virtual teams.

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