Targeted Marketing Lead

Account-Based Marketing ManagerWe are seeking an experienced Account-Based Marketing Manager to lead targeted marketing initiatives for high-value accounts. This role involves working closely with sales teams to deliver personalized campaigns engaging key stakeholders and accelerating deal progression in enterprise and mid-market environments. Design, implement, and execute ABM strategies partnering with sales teams to engage priority accountsCraft personalized content using digital advertising, direct mail, custom events, and other tacticsMaintain alignment between sales and account plans while measuring success engagement pipeline impactCollaborate on content product marketing events ensuring messaging resonates with decision-makersAnalyze optimize ABM programs performance conversion ROI by leveraging platforms such as Demandbase 6sense Terminus