Team Lead, Product Marketing

About the RoleCvent is looking for a Team Lead to join our Product Marketing team. This position will play a key role in driving Cvent’s growth by supporting the go-to-market strategy of some of our biggest products while leading the GTM strategy for smaller products with big growth potential. The new hire will be responsible for development and continuous refinement of positioning and messaging to ensure they resonate with our audiences and remain differentiated.This role will collaborate closely with Cvent’s Product Management, Sales, and Customer Success departments and other marketing teams. The ideal candidate should already have experience in product marketing in the SaaS space.In This Role, You Will:Support existing and develop new go-to-market strategies for a number of products.Position and market our solutions as industry leading Event Marketing and Management products.Develop clear and compelling pain point based value propositions that resonate with customers and prospects.Gain a deep understanding of your suite of products with the ability empathize with the pain points our solutions solve for our personas.Work closely with Product Management on rolling out new releases and enhancements.Collaborate with Sales and Sales Enablement teams to arm our sales teams with the resources they need to be successful in achieving growth targets.Develop an in-depth understanding of customer and prospect requirements and represent the voice of the customer/prospect within the organization as it pertains to your products.Help in creating content for marketing‑owned channels, including website, blog, sales collateral, white papers, sales presentations, and customer case studies.Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling.Continue to optimize the channels where your products show up and make data‑driven decisions based on internal reports.Support win/loss analysis, competitive positioning, and more.Here’s What You Need:A minimum of 8 years total work experience with 3-4 years in marketing (preferably in product marketing for SaaS).Excellent written and verbal communication skills.Strategic thinking and ability to define and pursue high level objectives.Outstanding attention to detail.Self‑motivated to drive personal and group outcomes.Problem solving skills, with the ability to think on your feet.Leadership skills with the ability to command a room with executives and more senior coworkers present.Ability to work in cross‑functional teams and collaborate closely with colleagues across marketing and other departments.An entrepreneurial drive and work ethic.Ability to prioritize in a results‑driven, collaborative environment.Aptitude for technology and ability to connect technical concepts with customer value.Ability to prioritize in a results‑driven, collaborative environment.A passion for creativity and digital content creation a plus.BA in marketing, business, or related field. We also offer a competitive benefits package.We are not able to offer sponsorship for this position.#J-18808-Ljbffr

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