May 31, 2026

Technical Marketing Initiative Manager

Keysight Technologies Sonoma County, California

Learn moreabout what we do. Our award-winningculture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. Responsibilities This position is remote. Develop and implement marketing strategies and campaigns for AI and high speed digital AI market growth.Analyze market trends and competitor activities to identify opportunities.Collaborate with cross-functional teams to ensure cohesive marketing efforts.Manage budgets and allocate resources effectively.Monitor and report on the performance of marketing initiatives.Optimize campaigns based on data-driven insights.Maintain strong relationships with external partners and stakeholders.Ensure brand consistency across all marketing channels.Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.Responsible for USA and Canada for the HSD/ AI segment.The candidate should be based in the mainland USA and needs to travel for the events. Qualifications Bachelor's degree in electrical/Electronics/ Computer Science, preferably with additional qualification in MarketingExperience in technical marketing and campaign management for high-speed digital hardware and/or software products.Proven experience in market strategy, business development, product management, or infrastructurerelated roles.Strong understanding of HighSpeed Digital technologies, AI infrastructure, networking, and data center architectures.Experience analyzing market data, customer requirements, and competitive landscapes.Ability to translate complex technical concepts into clear business and growth strategies.Proven experience in managing marketing campaigns and initiatives.Strong analytical skills and ability to interpret data.Excellent communication and interpersonal skills.Proficiency in marketing software and tools.Creative thinking and problem-solving abilities.Ability to work independently and as part of a team.#LI-MO1

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