Technical Paid Marketing Campaign with Mobile App to App

MUST HAVE- STRONG APP TO APP experience in the paid marketing space, APP experience a must, paid social media a must, conversion to API a must establishing pipelines, connect data. Google Tag Manager a must. Your role is to help establish, optimize, and enable complex marketing initiatives through expert support of our paid channel marketing campaigns. What You Will Do: Technical Operations • Manage technical implementation and troubleshooting across growing list of paid channels (Google, Meta, TikTok, Snapchat, DSPs) • Configure and maintain tracking infrastructure using Google Tag Manager, MMP s (Branch.io), and internal attribution systems • Execute SQL queries for audience, conversion tracking, campaign analysis and troubleshooting in Google BigQuery Channel Management • Lead technical integration of new marketing channels and scaling campaigns • Optimize campaign performance through technical improvements and data analysis • Partner with marketing and analytics teams on campaign execution using proprietary platforms • Ensure tracking accuracy and resolve cross-platform discrepancies Process Development • Create technical documentation and best practices for the Growth Tech team • Drive process improvements for marketing operations and technical infrastructure What's Great About It: You will have a directly measurable impact on our business and the financial progress of our 100MM + members Very fast paced team pushing cutting edge of Credit Karma marketing technology The role is highly cross-functional and there are tremendous growth opportunities for expanding your knowledge base across several disciplines We are an extremely data driven organization with a deep appreciate for technology & how to leverage it for driving more beneficial member experiences You will influence our product roadmaps and ensure our tech stack remains best in class