July 14, 2024

Technology Strategy, Principal | Retail Media Networks

Publicis Sapient Boston, Massachusetts

As a Technology Strategy Principal, you will be responsible for developing and executing the strategic vision for our retail media network, leveraging advanced technologies to create immersive and engaging experiences for consumers and advertisers alike. Working closely with cross-functional teams, the successful candidate will oversee all aspects of network architecture, content delivery... monetization strategies, and performance optimization. • Thought Leadership: Stay abreast of industry trends and developments in retail media and digital advertising, contributing to the firm's thought leadership and enhancing our position as a trusted advisor in the retail space. • Solution Development: Collaborate with cross-functional teams to develop innovative solutions and offerings that leverage retail media capabilities to drive business impact for clients. • Technology Evaluation: Conduct thorough research and evaluation of emerging Ad Tech and platforms to support the Retail Media Network.

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