Journey-based DOOH can support that middle stage by giving audiences more time to absorb a campaign after the initial moment of public visibility. The brand can explain more. Travelling to a meetingHeading into a city centreVisiting a hotelGoing to an eventReturning from a shopping tripExploring an unfamiliar areaDeciding where to eat or what to do next It is a better connection between the two. Speak to LA Trading about using in-taxi DOOH as the next stage of your OOH campaign, or download the media pack to see how your brand could continue the journey.
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