The concepts must be written to be filmed creatively within 1 location and in a 1-day shoot using 4 to 6 different actors. The creative professional should be outstanding in writing fun, narrative, and engaging ad concepts that coincide with a strong understanding of production logistics. Production states: "We’re looking for 20 creative ad concepts written in a similar context and style as the following examples, pertaining to people who use dating apps. For consideration, submit a cover letter. The candidate must be able to write practical ad ideas and scripts.
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