Key Responsibilities: • TikTok Shop Strategy & Execution • Develop and execute a comprehensive TikTok Shop strategy, optimizing product listings, pricing, promotions, and customer experience to maximize revenue and growth. • Partner with the marketing analyst and internal teams to track and optimize TikTok Shop performance, ensuring campaigns meet new customer acquisition and revenue targets. • Collaborate with content creators, internal teams, and external partners to develop and adapt user-generated content for paid social campaigns. • Manage monthly forecasting, performance tracking, and optimization of affiliate campaigns to align with acquisition objectives. • Work closely with the paid social agency to ensure cohesive content strategies across TikTok and Instagram.
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