Tnpa is hiring: Digital Advertising Specialist in Washington

OverviewTo assist the PETA Foundation and supported organizations with strategy and deployment of online fundraising, advocacy, awareness, and lead-generation advertisementsTo develop and apply digital fundraising innovations that advance the goals of PETA and other international entitiesPrimary Responsibilities and DutiesIn consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:Oversee full ad process for non-social ads with input from supervisor and digital ads team: Planning, forecasting, deployment, ongoing optimization, and reportingResponsible for contributing to content strategy by participating in brainstorms, team meetings, etcCollaborate on creating the Foundation’s non-social ad annual budget (fundraising and lead gen) exercising strong judgmentOptimize and maintain digital ads on self-service platforms for search, display, audio, and video accounts for PETA Foundation and its supported organizationsCoordinate tracking and pixel placements for digital advertising campaignsOptimize landing page and recommend tests to improve digital advertising campaignsEvaluate the success of online campaigns and make changes in tactics, buys, and strategies accordingly applying discretion and independent judgmentProactively develop proposals with projections and creative recommendations for PETA Foundation and its supported organizationsWrite and contribute to campaign wrap-up memos, testing results memos, and knowledge sharing presentations, like lunch and learnsRegularly conduct keyword, competitor, and other analysis as needed to ensure campaign spends are maximized to achieve the desired goals (will vary per campaign or program)Ensure that self-serve platforms are optimized and that supported organizations take advantage of worthwhile new developmentsConceptualize and coordinate the creation of compelling video and image adsResearch new advertising opportunities and make recommendations to ensure that supported organizations are taking advantage of worthwhile opportunitiesManage invoicing process as needed for platforms and approved partnersPerform any other duties assigned by the supervisorQualificationsCollege degree or 1-3 years relevant experience1+ year(s) experience working with Google, YouTube, and Microsoft ad platforms1+ year(s) of experience writing ad copy and landing page copy1+ year(s) experience working in data analysis and strategy optimizationProven exceptional analytical, organizational, time-management, verbal/written communication, and research skillsAbility to apply excellent judgment and discretion to create and enact strategic goalsAbility to orchestrate a variety of projects and initiatives simultaneously and synergisticallyProven ability to independently set advertising goals for campaigns and drive toward themAbility to work both independently and within a team environmentProficiency in Excel and PhotoshopFlexibility and eagerness to identify and use new and changing technologiesSupport for PETA's philosophy and the ability to professionally advocate PETA's positions on issuesCommitment to the objectives of the organizationCompensation and BenefitsThe hourly pay range for this position is $18.30 - $23.16 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.A list of benefits available to qualified employees is available here.Application and FocusApplication Deadline:We may fill this job opening before the deadline if we find a qualified candidate.Job Focus : Development, Digital Communications, Donor/Donations, Fundraising, Planned Giving, Marketing/Communications #J-18808-Ljbffr