Tradeshow Marketing and KOL Strategy Manager

This manager partners tightly with Service Line Marketing, Growth/Digital, Sales, Medical/Clinical Affairs, and Compliance to prioritize the right events, orchestrate standout experiences, activate high-value KOL relationships, and prove ROI. KOL (Key Opinion Leader) strategy and engagement> Build and maintain a prioritized KOL map by service line (clinical leaders, society leaders, innovators); define tiers, engagement objectives, and success measures. > Coordinate speaker training/readiness, contracting, and honoraria in partnership with Service Line Leadership, Legal, and Compliance; maintain accurate documentation.> Build relationships with professional societies and congress organizers to secure booths, symposia, abstracts, and society collaborations that elevate brand and clinical credibility. 4-6 years experience - B2B (business to business) event/tradeshow or field marketing required 2-4 years experience - Leading major conference programs end-to-end required 2-4 years experience - Marketing related to healthcare, MedTech, diagnostics, or life sciences preferred 1-3 years experience - KOL/thought leader engagement (e.g. ad boards, speakers, society partnerships) in a regulated industry environment including familiarity with HCP compliance and contracting workflow preferred Proven ability to translate event/KOL activity into pipeline impact and clear ROI required Strong command of CRM/marketing automation and event technology (lead capture, badging, scanning) required Demonstrated project management skills including prioritization and execution required Demonstrated vendor management skills including vendor/contract and budget management required Executive presence and proven communications skills required