Traditional TV Advertising Lead

The Job We are seeking an accomplished Performance Media Manager to lead our traditional media buying efforts. Key responsibilities include negotiating media buys with TV stations, optimizing campaigns through analytics, building and managing media schedules, analyzing airtime performance, and maintaining relationships with station reps and media partners. You will track, analyze, and report on media performance using various tools, including Excel, call tracking platforms, and CRM data. Your findings will inform reallocation of spend or media strategy and present actionable insights to marketing leadership.