Job Description If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. Key Management Areas of Responsibility • Define requirements, tasks, and resources associated to digital marketing strategies • Manage and execute implementation of digital marketing strategies • Communication to clients, team, and management on strategy/project development, timelines, and results • Collaborate on client strategy and goal definition for success • Keep pace with SEO, search engine, social media and internet marketing industry trends and development • Contribution to the company blog and at least one social media community Skills & Qualifications • 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing • Google Analytics Certification • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) • Experience working with CMS and building/administering content in multiple CMS environments • Knowledge of HTML/CSS and website administration • High-level proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources • BS/BA degree preferred
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