July 7, 2025

Unique Opportunity for Digital Marketing Strategist

FIA NYC Employment Services Allentown, Pennsylvania

Job Description If you have an area of expertise in SEO, Content, Analytics, SEM, Paid Search or Email Marketing- these roles may be for you! Type of Role: Contract or Permanent The Strategist is responsible for coordinating and implementing digital marketing strategies for clients. Key Management Areas of Responsibility • Define requirements, tasks, and resources associated to digital marketing strategies • Manage and execute implementation of digital marketing strategies • Communication to clients, team, and management on strategy/project development, timelines, and results • Collaborate on client strategy and goal definition for success • Keep pace with SEO, search engine, social media and internet marketing industry trends and development • Contribution to the company blog and at least one social media community Skills & Qualifications • 3+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Analytics, Content or Email Marketing • Google Analytics Certification • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) • Experience working with CMS and building/administering content in multiple CMS environments • Knowledge of HTML/CSS and website administration • High-level proficiency in MS Excel, PowerPoint, and Word • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources • BS/BA degree preferred

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