Urban Outfitters Brand Marketing Lead

Brand Marketing LeadUrban Outfitters is seeking a visionary Brand Marketing Lead to champion and evolve our brand legacy. Recently named to Fast Company's "Brands That Matter" list, we are looking for a leader to amplify our brand identity and foster impact through community-led marketing. If you are a forward-thinking strategist ready to shape the retail experience through compelling, impactful storytellingthis is the role for you!Candidates must be able to lead concept-development and execution of integrated, multi-channel marketing campaigns in partnership with key marketing and creative partners, with an ability to set clear objectives that latter up to business and brand goals. and oversee social campaign execution in partnership with social team leadership.Lead the development and oversight of high-impact PR communication strategies while proactively managing brand reputation to elevate our market presence.Identify key aspirational partners and develop seeding strategies to seek out impactful influencer and affiliate relationships.Oversee the experiential team in creating programming for pop-up shops and larger event-marketing initiatives.Manage yearly budgets, ensuring goals are met across all channels including PR, Influencer, Partnerships, Social, Consumer Insights, and Experiential.Manage and mentor high-performing teams, emphasizing holistic career development.Role Qualifications12+ years demonstrated track-record for driving business impact through the development and execution of strategic marketing initiatives across organic channelsBachelor's degree in marketing, business, or a related creative field.Demonstrated track record for driving business impact through strategic marketing initiatives in a consumer-facing brand.Creative thinker who can toggle between blue-sky ideation and analytical planning grounded in KPIs.Advanced knowledge of emerging social/digital media channels and a deep obsession with the cultural zeitgeist.Excellent communication, persuasive storytelling, and project management skills.Passion and excitement for Urban Outfitters customer#LI-EC1 #UrbanOutfittersThe PerksURBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status.