U.S Cards Advertising Analyst (C13/VP) New York, NY

The U.S. Cards Advertising role sits within Citi's Client organization in the Marketing and Franchise Development group. Key Responsibilities • Partner with key stakeholders across products to execute against Cards business objectives, support acquisitions and platform engagement for Citi's credit card business • Collaborate cross-functionally with agency, above-the-line media, PR, and social media teams to develop and manage influencer content supporting a range of business lines and products • Write clear and concise briefs for agency partners and vendors; provide direct and actionable direction and feedback • Proactively solve issues to ensure consistent breakthrough, relevant, consumer-centric creative; apply diversity principles to ensure advertising is representative of the customers we serve • Conduct qualitative and quantitative research including consumer sentiment research, positioning strategy and communications/advertising development as needed • Be a go-to expert on Citi's Global brand guidelines and relevant product playbooks and the application of those guidelines to all advertising • Own risk and control practices by proactively identifying weaknesses and collaborating cross functionally to mitigate risk and prevent and resolve issues with urgency • Manage legal and compliance reviews and approvals to ensure all output and record storage is regulatory and policy compliant • Diligently communicate and manage timelines and deadlines • Track agency hours and budgets, process production invoices as needed • Develop presentations and reports for senior management and stakeholders • Keep abreast of the latest consumer, industry, and competitive trends Primary Location Full Time Salary Range: Available offerings may vary by jurisdiction, job level, and date of hire. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.