US Digital Marketing Lead – Cyspera®

We are seeking a highly motivated Digital Marketing Lead to support the digital expansion of Cyspera® in the US market. Working closely with global and national teams, this role will drive digital activation across medical B2B2C and D2C channels, ensuring strong market presence and customer engagement. B2B2C Digital Activation • Manage accounts digital engagement, including branded website sections, co-branded materials, and localized social media campaigns • Support digital elements of events, webinars, and CME activities targeting HCPs • Activate earned, paid media and Specialized PR • Manage influencer campaigns with dermatologists and commercial KOLs Qualifications • 5–10 years of digital marketing experience, ideally in skincare, aesthetics, or health & wellness • Deep knowledge of U.S. digital marketing landscape (D2C & HCP channels) • Strong hands-on experience in campaign management, paid media, and social media execution • Proficient with tools like Meta Ads Manager, Google Ads, Shopify, CRM, and analytics dashboards • Creative, analytical, and highly organized with strong project management skills • Fluent in English (native or full professional proficiency) As the US Digital Marketing Lead, you will play a key role in amplifying Cyspera®'s presence in one of its most strategic markets.