The Analyst ensures generation of inbound traffic for the driver recruiting team by managing advertising vendors, overseeing lead generation and reporting, ad budget control, and enhancing SEO efforts. • Advertising campaign management includes collaborating with the internal marketing team to manage creative and copy needs for Company Driver, Dedicated, Teams, Reefer, etc. • Manage drip campaigns, email, text campaign, and lead nurturing. • Be the internal connection for recruiting team and internal marketing team to ensure they are supporting advertising for creative needs. Experience: • 1-3 years of marketing / digital marketing experience in recruiting required.
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