Vertical Strategist (Commerce), NA SMB Marketing

The Global Business Solutions, SMB Marketing Team's purpose is to make TikTok the most relevant growth platform for small, medium, and mid-market Growth businesses, providing education, guidance, and showcasing success. Responsibilities • Create the POV and value proposition for the Commerce industry, in partnership with Marketing Science, Data Science, Sales, Product and Global Industry Strategist teams, to be utilized by the sales teams to inform marketing-led vertical GTM strategies. • GTM defined as: creative solutions, playbooks, comms/email campaigns, Content Solutions joint strategies, TikTok Shops Monetization Campaign joint strategies, Strategic Value Packages, Research enablement, media planning, case studies, thought leadership • Identify winning strategies and scale the insights throughout the Commerce vertical to provide maximum business value to clients to drive continuous consumption of advertising • Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for the Commerce Vertical • Partner with Marketing Solutions to inform narratives and sales materials as well as client engagement strategies • Update broader Marketing team, Sales and Product teams on the latest headwinds, tailwinds and trends in the industry to inspire new ways of driving consumption for clients; distill trends and insights to have actionable next steps for each vertical • Bring a consultative approach that will align around a customer-centric methodology. • Deep understanding of how Growth and SMB commerce clients manage accounts operate, and share/educate the sales pod to drive the business. We are passionate about this and hope you are too.