Vice President, Digital Commerce & Loyalty, US and Canada

The Vice President, Digital Commerce & Loyalty is charged with accelerating Dairy Queen's digital commerce, loyalty, and gift card ecosystem across the U.S. and Canada. Serving as the enterprise leader for digital revenue, loyalty strategy, personalization, and gift cards, this role oversees the end-to-end digital experience across first-party and third-party delivery channels (e.g., DoorDash), which today generates more than $500MM in annual systemwide digital sales, with a goal of generating over $1B by 2030. This position carries P&L ownership for both International Dairy Queen and the U.S and Canadian franchisees across digital commerce, loyalty, and gift card initiatives, with direct accountability for revenue growth, margin impact, and return on investment. Provide strategic oversight of the Dairy Queen Gift Card business across the U.S. and Canada, ensuring tight integration with digital commerce, loyalty, and promotional efforts to drive customer acquisition, retention, and incremental spend, while partnering cross-functionally to enable scalable execution and financial discipline. Own the commercial performance of the digital product ecosystem, including the mobile app, web, loyalty and gift card platforms, and supporting MarTech capabilities, with accountability for revenue growth, conversion, and customer lifetime value.