Vice President, Digital Marketing

What you’ll do: • Lead a team focused on improving the lives of everyone in construction through educational content, community and web experiences • Develop and implement a high-impact content, SEO, and community strategy that reaches and engages existing and potential customers • Develop and execute a prioritized roadmap that results in a world class website experience on Procore.com • Utilize A/B testing, conversion rate optimization (CRO), and analytics to enhance marketing performance from digital channels • Leverage data analytics, AI, and marketing automation tools to optimize content creation, workflows, SEO and reporting • Monitor and analyze key website, SEO, and funnel metrics performance to drive continuous improvement and communicate team performance • Stay ahead of emerging digital trends, technologies, and competitive strategies • Build, lead, and mentor a high-performing marketing team • Foster collaboration between our marketing, sales, product marketing, analytics, and marketing operations teams to achieve team, marketing, and broader company objectives • Partner with external agencies and vendors to support marketing initiatives as needed What we’re looking for: • Bachelor’s or Master’s degree in Marketing, Business, or a related field–or equivalent experience • 15+ years of experience in digital and analytical marketing, with at least 10 years in a leadership role • Expertise in SEO, content marketing, website management , marketing analytics, email marketing, CRM, content marketing, and demand generation • Experience with MarTech tools, analytics platforms, and marketing automation • Data-driven mindset with a deep understanding of marketing metrics and performance analysis At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community. Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.