Vice President, Digital Marketing Analytics

Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through Data
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**Do you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes?** CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced **Vice President, Digital Marketing Analytics** to lead our talented team in delivering best-in-class analytical solutions for our clients.

**In this role, you will:**

* **Lead the strategic direction of measurement and analysis plans**, ensuring alignment with client business objectives.
* **Oversee the analysis of campaign performance**, identifying trends, opportunities, and providing actionable optimization recommendations.
* **Serve as a trusted advisor and point of escalation** for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
* **Collaborate with the Manager/Director** to develop compelling reports and presentations that effectively communicate key findings and insights.
* **Cultivate and strengthen client relationships**, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
* **Spearhead the development and achievement of departmental objectives**, setting ambitious goals and inspiring your team to achieve them.
* **Remain at the forefront of the industry**, exploring and evaluating new measurement methodologies and analytical technologies.
* **Play an active role in new business development**, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
* **Represent CMI Media Group at key industry events**, showcasing our thought leadership and building relationships with industry peers.

**You are a data-driven leader with:**

* **10+ years of experience in analytics and research**, with a strong focus on online direct marketing or online media performance analysis.
* **7+ years of experience building and managing high-performing teams**, fostering a collaborative and results-oriented environment.
* **Proven leadership skills and a track record of building strong client relationships**, demonstrating exceptional communication and interpersonal skills.
* **Experience managing and coordinating multiple projects across internal teams**, prioritizing effectively and delivering high-quality work under tight deadlines.
* **Experience or education in the pharmaceutical industry is a plus**, demonstrating an understanding of the unique challenges and opportunities within this sector.
* **Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus**, showcasing your deep understanding of analytical methodologies.

**Join CMI Media Group and make a difference:**

At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.

The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.