Vice President, Head of Brand Marketing & Advertising

Vice President, Head of Brand Marketing & AdvertisingAbout the Company Well-established retirement company Industry Financial Services Type Privately Held Founded 1918 Employees 10,001+ CategoriesFinance Financial Services Life Insurance Investing Financial Advisers Consulting & Professional Services Specialtiesretirement plans iras mutual funds life insurance 529 college savings plans and brokerage services About the Role The Company is seeking a VP, Head of Brand Marketing & Advertising for its Retirement Solutions division. Key responsibilities include developing and executing brand strategies, maximizing the value of the company's partnership portfolio, and leading a team to create and implement integrated marketing campaigns that resonate with the target audience.Candidates for this role should have a minimum of 15 years' experience in marketing, with a strong background in brand strategy, creative, and marketing disciplines. While financial services experience is valued, it is not a prerequisite. The role requires a leader with a deep understanding of both B2B and B2B2C dynamics, experience in managing large-scale sponsorships or partnership portfolios, and the ability to influence senior leadership. The VP will also be responsible for team leadership, executive partnership, and ensuring governance and compliance in brand standards.