Vice President, Marketing & Communications

• Develop integrated marketing strategies and processes to support the full range of MPAC’s programs and initiatives. • Guide the strategic use of data analytics, consumer research, reporting, and CRM capabilities to generate audience insights that drive enhanced segmentation and tailored communications, measure campaign effectiveness, and support long-term audience development and retention. • Lead the process of development and/or publication of press releases, media holding statements, Q&A preparation and external presentations, as applicable. • Direct the implementation of an integrated marketing strategy and sales plan to support subscription, single ticket, and group sales goals through traditional tactics as well as in contemporary channels of digital media, and direct response. Education and Experience • At least 10 years of senior-level marketing experience, preferably in the performing arts or live entertainment sector • Proven expertise in building a marketing and/or communications team that has its eye on the future and is responsive to its constituencies and the marketplace.