Vice President, Marketing Communications & Media, Popeyes, North America

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. Restaurant Brands International is looking for a Vice President of Marketing Communications & Media to join our Popeyes marketing team based in Miami, FL. Roles And Responsibilities • Inspires, owns, and champions brand voice & positioning internally, with consumers, and with franchisee partners • Owns agency relationships (media & creative), and works with the CMO to optimize agency structure and strategy • Spearheads strategic & creative development of marketing communications programs, balancing long-term health of brand with short-term sales results • Provides strategic thought leadership by leveraging both qualitative and quantitative insights • Oversees modernization of consumer engagement models, including social strategy overhaul, a continued emphasis on brand building in digital environment, and an emphasis on earned media through influencer and PR channels • Enhances the brand’s leadership position by providing thought leadership around advertising/media/PR and related consumer culture • Oversees the development of Popeyes’s omni-channel media plan, including oversight of paid and owned media budgets and optimization of cross-platform media programs, working in conjunction with internal analytics counterparts • Develops clear KPIs and measurement frameworks to assess effectiveness of all media and optimize ROI and business impact. #Popeyes Benefits at all of our global offices are focused on physical, mental and financial wellness.