Vice President, Marketing and Communications

The Vice President, Marketing & Communications will serve as the architect of the Desert Dogs brand and fan growth engine — overseeing marketing strategy, communications, content, creative, digital media, and customer lifecycle marketing across the organization. Success in this role will be measured through ticket revenue growth, database expansion, fan retention, brand engagement, earned media impact, campaign ROI, and the continued growth of the Desert Dogs throughout Las Vegas, North America, and the global lacrosse landscape. Lead the organization’s overall marketing, communications, content, and brand strategy across all business verticals.Serve as the strategic leader of the Desert Dogs brand, ensuring consistent voice, positioning, storytelling, and creative execution across all platforms.Build and lead a best-in-class marketing and communications department centered around innovation, accountability, urgency, creativity, and measurable performance.Develop and execute integrated marketing campaigns that drive ticket sales, partnerships, merchandise revenue, and fan engagement.Oversee annual marketing planning, budgeting, campaign strategy, and organizational marketing priorities. Bachelor’s degree in Marketing, Communications, Business, or related field.5+ years of progressive leadership experience in marketing, digital media, communications, brand strategy, or fan development.Proven success building integrated marketing strategies that drive measurable revenue growth, fan acquisition, and brand engagement.Strong understanding of customer lifecycle marketing, CRM strategy, fan segmentation, and marketing automation.Experience utilizing HubSpot CRM for lead management, lifecycle marketing, automation workflows, database segmentation, and customer journey optimization.Strong expertise in paid media strategy, audience targeting, attribution, conversion optimization, and digital performance analytics.Experience overseeing email marketing, SMS marketing, retargeting, and personalized fan communication strategies.Experience managing media buying and advertising campaigns across Meta, Google, YouTube, Connected TV, and programmatic platforms.Strong understanding of content strategy, social media growth, audience development, and digital storytelling.Experience leading communications, public relations, and executive messaging initiatives.Exceptional leadership, organizational, communication, and relationship-building skills.Highly analytical with the ability to turn data into actionable business strategy.Thrives in fast-paced, high-growth, entrepreneurial environments.Highly motivated, competitive, collaborative, and solutions-oriented.Proficiency with Microsoft Office, HubSpot CRM, Google Ads, Meta Ads Manager, Ripple, MNTN, analytics platforms, and modern marketing technologies. Job Questions:Are you currently located in the Las Vegas Metropolitan area?Are you willing to relocate to Las Vegas, NV?Do you have at least 5 years of experience managing paid media campaigns?Do you have direct experience utilizing HubSpot CRM for lifecycle marketing and customer journey automation?Are you Google Ads certified?