Vice President Marketing

We’re partnering with a founder-led, private equity-backed premium consumer brand entering its next phase of growth. This is a scaling business, not a large, fully built organization, and the role requires building structure, not simply inheriting it.The company operates in a high-ASP, emotionally driven luxury consumer category where brand quality matters deeply. It is not a traditional brand-only role, and it is not a pure performance marketing role. The right leader must protect a premium brand while building a measurable demand engine.About the roleThe VP of Marketing will lead the marketing function for a fast-growing premium consumer business with a strong creative engine, a digitally driven customer acquisition model, and a major opportunity to expand into experiential luxury, events, partnerships, CRM, and more disciplined sales and marketing alignment.The company has built a powerful brand and compelling creative capability. The role requires both strategic vision and hands‑on execution: setting the plan, creating the cadence, aligning the team, managing agencies, building reporting, and ensuring follow‑through.Success in this role is defined by protecting the brand while improving qualified demand, MQL quality, pipeline contribution, channel ROI, event conversion, CRM discipline, sales follow‑up, and overall marketing accountability.You should apply if you are:A revenue‑minded marketing leader who understands that brand strength and demand generation must work together.Experienced marketing premium, luxury, high‑ticket, or high‑consideration consumer products or services.Someone who has personally owned measurable marketing outcomes, including MQLs, SQLs, CAC, ROAS, lead conversion, pipeline sourced, revenue influenced, or similar metrics.Able to protect luxury brand standards while improving digital performance, funnel visibility, conversion, and attribution.Experienced with long buyer journeys where trust, storytelling, aspiration, education, relationship‑building, and follow‑up all matter.Strong enough in digital acquisition to manage paid media intelligently, but not so performance‑only that you would dilute the brand to chase cheap leads.Experienced turning events, activations, or partnerships into measurable channels, not just brand visibility.Comfortable building partnerships with luxury, lifestyle, hospitality, automotive, private aviation, private club, real estate, luxury travel, collectibles, auctions, or similar premium audiences.Capable of building a marketing operating system: dashboards, scorecards, campaign calendars, budget reviews, agency accountability, postmortems, deadlines, ownership, and recurring sales/marketing meetings.Comfortable defining MQL criteria, lead scoring, sales handoff rules, follow‑up expectations, rejected lead reviews, and shared pipeline visibility.A strong people leader who can lead talented creative, content, digital,…