About UNITE Hair UNITE Hair is a premium, founder-led haircare brand rooted in professional salon heritage and trusted by stylists and consumers around the world. Position Overview The ideal candidate is both strategic and operational — someone comfortable leading strategy, writing briefs, collaborating with agencies, reviewing creative, analyzing campaign performance, and helping guide execution across all consumer touchpoints. Lead and manage the overall marketing organization, including:Social Media / Influencer MarketingCommunications / PRCreative / Graphic DesignDigital / Ecommerce MarketingLead integrated marketing strategy surrounding major prestige retail launches and omnichannel growth initiativesCollaborate closely with external creative and media agencies to develop and execute integrated campaigns across:Paid MediaSocialEcommerceRetailInfluencerBrand ContentHelp guide social-first storytelling and content strategy across platforms including TikTok, Instagram, Meta, YouTube, and emerging digital channelsPartner with agencies and internal teams to translate brand storytelling into high-performing digital campaigns, creator content, and paid media assetsDevelop marketing briefs, presentations, launch strategies, and campaign plansHelp shape and elevate overall brand storytelling and creative directionAnalyze campaign performance and marketing effectiveness, using data to optimize strategy and executionEnsure strong alignment across brand, sales, ecommerce, education, and operations teamsLead marketing and promotional calendar development and execution across all channelsSupport continued growth of UNITE’s DTC business while strengthening retail and professional partnerships
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