Vice President Marketing - AdTech

VP / SVP of Marketing
Location: Los Angeles, CA (5 days On-Site)

OPEN TO RE-LOCATION

Must have experience leading the marketing function for an advertising technology start up

Our client, a high-growth ad measurement platform, is seeking a VP / SVP of Marketing to lead its next phase of growth and category leadership.

Trusted by leading global brands, agencies, and media companies, this organization delivers identity-based measurement and AI-powered intelligence that connects consumer sentiment to real advertising performance. As the business continues to scale, they are looking for a strategic, revenue-focused marketing executive to elevate brand positioning, accelerate pipeline, and build a best-in-class marketing engine.

The Opportunity
The “Head of” Marketing will partner closely with the CEO and executive leadership team to drive brand authority, integrated go-to-market strategy, and measurable revenue growth.

This is a highly visible leadership role for a modern marketing executive who understands the adtech / martech ecosystem and knows how to blend compelling storytelling with performance accountability. The ideal candidate has deep experience marketing to sophisticated enterprise marketing leaders and building full-funnel programs that directly impact pipeline, bookings, and long-term customer value.

The organization is particularly interested in leaders energized by AI’s role in transforming marketing strategy, operations, and performance.

Key Responsibilities

Own the Growth Agenda

Drive full-funnel marketing programs that create awareness, accelerate demand, and expand customer lifetime value
Directly influence pipeline creation, conversion rates, bookings, and net revenue retention

Lead an Integrated Go-to-Market Strategy

Partner with Sales, Product, and Customer Success to align positioning, messaging, and customer experience
Establish shared metrics and cross-functional accountability across GTM functions

Build a Revenue-Focused Marketing Engine

Oversee demand generation, product marketing, communications, brand, content, and events
Translate differentiated storytelling into measurable pipeline impact
Elevate thought leadership across advertising effectiveness and AI innovation

Drive AI-Enabled Marketing Innovation

Evaluate and integrate AI tools across marketing operations
Leverage data and automation to optimize targeting, personalization, and performance

Develop and Inspire a High-Performance Team

Build, mentor, and scale a high-performing marketing organization
Foster a culture of curiosity, accountability, speed, and experimentation
Contribute to long-term strategic planning and category leadership initiatives

Ideal Background

10+ years of progressive B2B marketing leadership experience
5+ years leading marketing teams within high-growth adtech
Proven track record scaling marketing organizations to drive pipeline and ARR growth
Deep experience marketing to enterprise customers in complex B2B ecosystems
Strong expertise in brand strategy, demand generation, product marketing, and GTM execution
Demonstrated experience implementing and scaling AI-enabled marketing tools and workflows
Ability to balance strategic vision with hands-on operational execution
Experience supporting enterprise sales motions, product-led growth, and/or partner ecosystems

Opportunity
This is an opportunity to shape category leadership within advertising measurement and AI-powered insights while building a future-ready marketing organization with meaningful executive visibility.