Vice President Marketing

Position OverviewSuitable is looking for a Vice President of Marketing to join a growing team that is transforming the student experience and putting students at the front of that transformation. The Vice President of Marketing reports to the CEO, is a member of the Suitable Senior Leadership Team, and is responsible for leading all aspects of Suitable's marketing programs, including both strategic and tactical initiatives. The Vice President of Marketing has skills that span the marketing spectrum and develops, owns, and manages all marketing initiatives and is a key driver for brand awareness and revenue growth, enabling rapid market expansion.This individual is a copyrighting maven, customer‑centric, and fiercely focused on achieving the Company's metric‑driven goals, with direct ownership of the goals for which marketing is responsible. They will create a culture of success and ongoing goal achievement, especially related to the achievement of the Company's primary goal of profitable revenue growth. The Vice President of Marketing manages and mentors a team of two professional staff as well as the relationship with outside website design and development firms.Compensation and Work ScheduleReports To: CEOPosition Classification: ExemptEmployment Type: Full time, Remote/HybridLocation: TBD; Philadelphia preferred but not requiredCompensation: Salary + bonus commensurate with experienceTravel Requirements: Ability to travel up to 20% of the timeKey Responsibilities & Duties Go‑to‑market strategy and leadershipDefine and own all aspects of the Company’s annual marketing strategy, aligned to pipeline, profitable revenue growth, and expansion goals set with CEO and Sales leadership.Develop metrics‑driven goals through which the Company can understand the impact of marketing programs and lead the marketing team to accomplish goals.Serve as a member of the senior leadership team, contributing to broader company direction and representing the voice of the market.Brand development/management/expertiseRevamp, build, maintain, and enhance the Suitable brand with customers, prospective customers, potential partners, and the broader higher education market.Develop and manage brand stories and the Suitable elevator pitch.Ensure brand consistency across all channels, assets, and programs. Be "the expert" on the Suitable brand.Outcomes‑drivenDrive results with a sense of urgency.Set dramatic and compelling goals and achieve them, while pursuing long‑term vision without sacrificing short‑term results.Demand generation/sales promotionOwn responsibility for all aspects of demand generation activities and the qualification of marketing‑generated leads at the top of the funnel.Responsible for maintaining the marketing database.Develop, implement, and manage account‑based marketing initiatives.Leverage marketing automation, CRM, and social media platforms.Digital Marketing, channel management, and content strategyOwn all website/digital content (in all forms – text, video, animation, etc.), social media, advertising (including paid social), publications, and print collateral.Develop and manage content in all formats (case studies, white papers, videos, etc.) as needed to support demand generation programs, sales enablement, and product direction.Lead a comprehensive thought leadership practice.Product marketingEnsure customers are aware of Suitable initiatives and programs, including new product launches, new product features, Company milestones and accomplishments.Define and continuously refine the company’s value proposition, product positioning, and core messaging frameworks to clearly differentiate our portfolio in a highly competitive market.Translate technical product features into compelling, benefit‑driven narratives that resonate with our target buyer personas.Events managementManage, mentor, and lead our Senior Event Marketing Manager.Oversee all marketing events, including industry trade shows & conferences, webinars (internal/external), in‑person meetings (e.g. – roadshows, partner meetings), and our annual user conference.Facilitate goal setting, logistical operations, asset development and…