Vice President, Marketing

Lead the organization's marketing, communications, and brand strategy.Establish strategic priorities and guide marketing investments to achieve organizational goals.Utilize market intelligence, audience insights, and performance data to inform decision-making and measure results.Develop and lead a high-performing team through coaching, mentorship, and talent development.Build strong partnerships with community, business, tourism, and industry stakeholders.Serve as the steward of the Richmond Region Tourism brand and reputation.Contribute to organizational strategy and decision-making as a member of the executive leadership team. Richmond Region Tourism is the Region's primary destination marketing organization. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism. As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play. Passion: Intense enthusiasm for our community and its peopleInclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the RegionIntegrity: Dynamic culture built upon trust, honesty, and credibilityInnovation: Leading-edge work that is rooted in creativity and transformational for the RegionStewardship: Ambassadors of our destination’s development, image and reputationCourage: Doing the right thing and upholding our values

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