Reports to: CEO The vice president of brand marketing oversees the brand planning process by leading ideation, development, execution, and measurement of quarterly 360 brand marketing campaigns driven by business goals, customer insights, and category needs. This role manages the brand marketing and creative campaign budgets, working closely with the finance team to track spending and ensure financial targets are met. Responsibilities: • Maintain brand consistency across all channels through execution of a cohesive and complementary GTM strategy to support the overall marketing strategy. • Own and maintain the brand marketing calendar alongside ongoing communication to drive progress toward key dates.
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