Vice President of Demand Generation & Account-Based Marketing (ABM)

Overview: Responsibilities: • Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events • Drives measurable pipeline growth and client engagement through targeted marketing programs • Optimizes channel performance, ROI, and campaign attribution using analytics and martech • Develops and scales ABM playbooks in partnership with PMDs and BD Directors • Leads account-specific marketing programs for top global and regional clients • Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets • Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities • Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns • Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable • Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting • Champions operational excellence, scalability, and agility across all marketing functions • Develops playbooks, templates, and processes to ensure consistency across practices and regions • Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue • Continuously optimizes channels, budgets, and tactics to improve impact and efficiency • Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity • Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth • Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members • Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning • Leads efforts in attracting, training, retaining, growing and recognizing diverse talent • Manages conflict effectively and encourages a healthy team environment • Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability • Takes personal responsibility for fostering a green workplace through sustainable work practices • Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer • Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate • Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements • Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals Qualifications: • Bachelor's degree in Advertising or related degree • Typically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM • Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software • Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred • Prior experience in professional services or design industries • Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts • Successful track record with managing a team and performing duties in a fast-paced environment • Proven ability to design and execute multi-channel, measurable campaigns • Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority • Proven ability in identifying issues, determining their cause, developing creative solutions • Excellent operational mindset with martech, campaign orchestration, and process leadership • Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication • Excellent attention to detail and commitment to excellence • Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team • Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives • Strong understanding of data privacy law across the globe • Strong presentation skills • Strong organizational skills and the ability to work on multiple projects at the same time • Ability to partner seamlessly with BD to align marketing activity with client growth • Ability to thrive in a complex, matrixed global organization • Ability to influence senior stakeholders across practices, regions, and BD teams • Ability to measure and report brand performance • Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external • Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing • Ability to proactively problem solve and apply innovative solutions • Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work • Ability to effectively meet deadlines at expected quality • Travel may be required If you currently work for HKS, please submit your application via the Internal Careers Portal. HKS is an EEO/AA Employer: M/F/Disabled/Veteran